{"id":1208,"date":"2018-11-18T17:41:49","date_gmt":"2018-11-18T17:41:49","guid":{"rendered":"https:\/\/kentenstituleri.org\/?p=1208"},"modified":"2023-09-24T13:28:45","modified_gmt":"2023-09-24T13:28:45","slug":"yeni-medya-kullanimi-atolyesi-raporu","status":"publish","type":"post","link":"https:\/\/kentenstituleri.org\/2018\/11\/18\/yeni-medya-kullanimi-atolyesi-raporu\/","title":{"rendered":"Yeni Medya Kullan\u0131m\u0131 At\u00f6lyesi Raporu"},"content":{"rendered":"
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“Her haberci sosyal medya uzman\u0131 olmal\u0131d\u0131r.” iddias\u0131yla at\u00f6lyeye ba\u015flad\u0131k. Geleneksel medyan\u0131n yerini dijital (sosyal) medyaya b\u0131rakmas\u0131yla ilgili geli\u015fmeleri de\u011ferlendiriyoruz.<\/p>\n

“Sans\u00fcre kar\u015f\u0131 \u00e7\u0131k\u0131\u015f noktas\u0131 olarak g\u00f6rd\u00fc\u011f\u00fcm\u00fcz yurtta\u015f gazetecili\u011finin de baz\u0131 eksiklikleri olu\u015ftu. Etik, magazinel olmayan, t\u0131klanma say\u0131s\u0131n\u0131 baz almayan, yarat\u0131c\u0131 habercilik; dijital alanda haber edit\u00f6rl\u00fc\u011f\u00fcn\u00fcn temel ilkeleri olabilir.”<\/p>\n

“Haber kayna\u011f\u0131 olarak kulland\u0131\u011f\u0131m\u0131z sosyal medya kaynaklar\u0131nda haberin do\u011frulu\u011fundan emin olmal\u0131y\u0131z. Bunun i\u00e7in \u00e7al\u0131\u015fan platformlardan faydalanabiliriz.”<\/p>\n

“Yarat\u0131c\u0131 haber ba\u015fl\u0131klar\u0131 bulmal\u0131y\u0131z. Burada t\u0131klamaya y\u00f6nlendirmeliyiz. Ancak t\u0131klanma say\u0131s\u0131n\u0131 insanlar\u0131n haberi okumas\u0131 y\u00f6n\u00fcnde bir ama\u00e7 olarak alg\u0131lamal\u0131y\u0131z. \u00d6rnek olarak: Flormar Direni\u015fi hakk\u0131nda bilmeniz gereken 8 \u015fey veya Makro-Taze i\u015f\u00e7ilerine nas\u0131l destek olabilirim?”<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“Edit\u00f6ryal emek s\u00f6mr\u00fcs\u00fc, nitelikli emek g\u00fcc\u00fc yaratma bi\u00e7iminde pazarlanarak art\u0131r\u0131l\u0131yor. G\u00f6rselleri se\u00e7en, metni yazan, haber takibi yapan insanlar\u0131n ayn\u0131 ki\u015filer olmas\u0131 bu s\u00f6m\u00fcr\u00fcn\u00fcn en g\u00f6r\u00fcn\u00fcr\u00fc hali.”<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“Alternatif haber \u00fcreticileri a\u00e7\u0131s\u0131ndan en \u00f6nemli konulardan biri g\u00fcvenlik. Bu g\u00fcvenli\u011fi, haberlerin \u00e7al\u0131nmamas\u0131 ve yurtta\u015f gazetecilik yaparken hesaplar\u0131n g\u00fcvende kalmas\u0131 y\u00f6n\u00fcnde kuvvetlendirmeliyiz.”<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Sosyal medyada g\u00fcvenlik \u00f6nlemlerini art\u0131rma ve dijital medyada haber yapt\u0131\u011f\u0131m\u0131z konunun takibi ve izlemesi i\u00e7in hangi ara\u00e7lar\u0131n\u0131 kullanabilece\u011fimizi konu\u015fuyoruz. Tweetdeck, Google Alerts, Feedly gibi \u00f6rneklerle etkili habercili\u011fi tan\u0131maya \u00e7al\u0131\u015f\u0131yoruz.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\"\"“Potansiyel etkile\u015fimleri haberlerin foto\u011fraflar\u0131nda etiketleyerek habercilik deneyimimizin t\u00fcm\u00fcn\u00fc ya\u015fayanlar\u0131n say\u0131s\u0131n\u0131 art\u0131rabiliriz. \u00d6rne\u011fin Twitter profilimize, sitemize, di\u011fer sayfalar\u0131m\u0131za ula\u015f\u0131lmas\u0131 habercilik deneyiminin tamam\u0131n\u0131 olu\u015fturuyor.”<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“Haberin hangi kaynaktan \u00e7\u0131kt\u0131\u011f\u0131n\u0131 belirleyen bir ara\u00e7 olarak g\u00f6r\u00fcnt\u00fcn\u00fcn \u00fczerinde yapaca\u011f\u0131m\u0131z de\u011fi\u015fiklikler, g\u00f6rsellere eklenen sosyal medya isimleri gibi y\u00f6ntemler kullan\u0131labilir. Bunun i\u00e7in h\u0131zl\u0131 ve web tabanl\u0131 Canva gibi uygulamalar kullan\u0131labilir.”<\/p>\n

“Haberin, g\u00f6rselin veya videonun bu \u015fekilde i\u015faretlenmesi bir yay\u0131n politikas\u0131d\u0131r. \u0130simsiz i\u00e7eri\u011fin yay\u0131lmas\u0131 veya i\u00e7eri\u011fin \u00fcretenden ba\u011f\u0131ms\u0131zla\u015fmas\u0131 i\u00e7in tersi de tercih edilebilir. Bu tart\u0131\u015fmalar sosyal medya i\u00e7eri\u011finin m\u00fclkiyeti \u00fczerinden devam ediyor.”<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\"\"Gif, sosyal medya g\u00f6rseli, haritaland\u0131rma gibi i\u00e7erikler \u00fcretmek i\u00e7in kullanabilece\u011fimiz web tabanl\u0131 ara\u00e7lar\u0131 uygulamal\u0131 olarak tan\u0131yoruz. Haritaland\u0131rma i\u00e7in \u00f6rnek olarak i\u015f\u00e7i grevlerini veya \u00f6\u011frenci hareketlerini b\u00fct\u00fcn d\u00fcnyada konumland\u0131rma fikrini konu\u015ftuk.<\/p>\n<\/div>\n

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Payla\u015f\u0131m, hikaye, canl\u0131 yay\u0131n, grup, sayfa, sabitleme, etkinlik ve anket gibi b\u00fct\u00fcn \u00f6zellikleriyle Facebook’un en etkili kullan\u0131m\u0131n\u0131 de\u011ferlendiriyoruz. “\u00d6zellikle anket arac\u0131 az kullan\u0131l\u0131yor ama geribildirim almak a\u00e7\u0131s\u0131ndan \u00e7ok kullan\u0131\u015fl\u0131 bir ara\u00e7.”<\/p>\n<\/div>\n

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“Sosyal medya ara\u00e7lar\u0131nda etkile\u015fimin sonu\u00e7lar\u0131ndan baz\u0131lar\u0131 birlikte \u00fcretimi kolayla\u015ft\u0131r\u0131lmas\u0131, sadece etkile\u015fim de\u011fil ayn\u0131 zamanda fikir belirtmenin de kolayla\u015fmas\u0131 oldu. \u0130\u00e7erik \u00fcreten ve i\u00e7eri\u011fi g\u00f6ren aras\u0131ndaki ayr\u0131m olabildi\u011fince azalarak gidiyor.”<\/p>\n

http:\/\/<\/span>ifttt.com<\/span>\u00a0<\/span><\/span><\/a> \u00fczerinden sosyal medya hesaplar\u0131 aras\u0131nda otomatik ba\u011flant\u0131 kurmay\u0131, ileriye d\u00f6n\u00fck hesap veya hashtag ar\u015fivi olu\u015fturmay\u0131 uygulamal\u0131 olarak g\u00f6r\u00fcyoruz. “B\u00f6ylece hesaplar\u0131n takibinin kurumsal olarak kolayla\u015ft\u0131\u011f\u0131n\u0131, sistematikle\u015fti\u011fini s\u00f6yleyebiliriz.”<\/p>\n<\/div>\n<\/div>\n

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Google Trends \u00fczerinden kelimelerin b\u00fct\u00fcn Google i\u00e7eri\u011fi i\u00e7inde ne kadar kullan\u0131ld\u0131\u011f\u0131 ve birbirine oran\u0131 \u00fczerine bilgi edinebilece\u011fimizi yine uygulamal\u0131 olarak g\u00f6r\u00fcyoruz.<\/p>\n<\/div>\n

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“http:\/\/<\/span>piktochart.com<\/span>\u00a0<\/span><\/span><\/a> \u00fczerinden infografik haz\u0131rlayabiliriz. Google Maps \u00fczerinden haz\u0131rlad\u0131\u011f\u0131m\u0131z bir haritaland\u0131r\u0131lm\u0131\u015f i\u00e7erikle bu infografiklerin ba\u011flant\u0131s\u0131n\u0131 da kurabiliriz. G\u00f6rsellerin sosyal medyada g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc sistematik olarak daha y\u00fcksek.”<\/p>\n<\/div>\n

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Twitter’\u0131 flood, trend topics, canl\u0131 yay\u0131n, mesaj grubu, anket, anlar, etiketleme\/bas\u0131n listesi gibi b\u00fct\u00fcn ara\u00e7lar\u0131yla nas\u0131l kullanabilece\u011fimiz \u00fczerine konu\u015fuyoruz. “Bu ara\u00e7lar, ba\u015fka hesaplarla kar\u015f\u0131l\u0131kl\u0131 olarak g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131rmak i\u00e7in kullan\u0131labilir.”<\/p>\n<\/div>\n

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“Anlar” \u00f6zelli\u011fini nas\u0131l kullanabilece\u011fimizi konu\u015fuyoruz. “Bu \u00f6zellik \u00e7ok kullan\u0131lmayan ve verimli sonu\u00e7lar\u0131 olan bir \u00f6zellik. Bir kapak foto\u011fraf\u0131, birka\u00e7 link kullanarak birbiriyle ba\u011flant\u0131l\u0131 tweetlerden bir hikaye olu\u015fturabilir ve bunu payla\u015fabiliriz.”<\/p>\n<\/div>\n

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Kulland\u0131\u011f\u0131m\u0131z ve \u00fcretti\u011fimiz i\u00e7eriklerin data bilgilerinin nas\u0131l bulunabildi\u011fini ve bu gizlili\u011fi nas\u0131l sa\u011flay\u0131p koruyabilece\u011fimizi konu\u015ftuk. Bir i\u00e7eri\u011fin data bilgileri; nereden, kim taraf\u0131ndan at\u0131ld\u0131\u011f\u0131 gibi anonim olmay\u0131 b\u00fcy\u00fck oranda engelleyen bilgileri i\u00e7eriyor.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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\"\"Kent Enstit\u00fcleri’nde Yeni Medya Kullan\u0131m\u0131 At\u00f6lyesi’nde soru-cevap \u00f6ncesinde ufak bir mola verdik. Aradan sonra, hem merak ettiklerimizi soraca\u011f\u0131z hem de deneyerek \u00f6\u011frenmeye devam edece\u011fiz.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Trend Topics \u00fczerine konu\u015furken \u015fu an TT listesinde #<\/s>pazar<\/b><\/a> hashtaginin ilk s\u0131rada oldu\u011funu fark ettik. TT’nin etkili kullan\u0131m\u0131 i\u00e7in listede bulunan uygun tagleri sunmak istedi\u011fimiz i\u00e7erikle ba\u011flant\u0131l\u0131 hale getirerek sosyal medyada payla\u015fabiliriz.<\/p>\n<\/div>\n

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“Bu #<\/s>pazar<\/b><\/a> g\u00fcn\u00fc, Kent Enstit\u00fcleri’nde Yeni Medya Kullan\u0131m\u0131 At\u00f6lyesi’ndeyiz. Sen de Kent Enstit\u00fcleri’ne kat\u0131lmak i\u00e7in bizimle ileti\u015fime ge\u00e7ebilirsin!”<\/p>\n<\/div>\n

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Kurumsal hesaplar\u0131n d\u00fczenli olarak izledi\u011fi olaylar, eylemler, sorunlarla ilgili payla\u015f\u0131m yaparken daha g\u00f6r\u00fcn\u00fcr hale gelmesi, dilin nas\u0131l kurulmas\u0131 gerekti\u011fi, sosyal medyada ilgi \u00e7ekmesi ve olay\u0131 iyi anlatabilmesi aras\u0131ndaki dengeyi konu\u015fuyoruz.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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“Canl\u0131 yay\u0131nlar\u0131n yeniden kurgulanarak sosyal medyada payla\u015f\u0131lmas\u0131 hem olay an\u0131n\u0131n g\u00f6r\u00fcnt\u00fc alt\u0131na al\u0131nmas\u0131 hem de “yeniden ama\u00e7land\u0131r\u0131larak” yay\u0131nlanmas\u0131 a\u00e7\u0131s\u0131ndan verimli olabilir.”<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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“Haberi \u00fcreten insanlar\u0131n hem direni\u015fte, okulda, sokakta, yani t\u00fcm\u00fcyle hayatta ald\u0131\u011f\u0131 pozisyonlar olmas\u0131 sebebiyle sosyal medyan\u0131n etkili ve b\u00fct\u00fcnl\u00fckl\u00fc kullan\u0131lmas\u0131 a\u00e7\u0131s\u0131ndan bir ekibin \u00f6zellikle ve ayr\u0131ca bu i\u015fle ilgilenmesi gerekiyor.”<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Kent Enstit\u00fcleri’nde bir konu hakk\u0131nda fikir ortakl\u0131\u011f\u0131 kurman\u0131n ve bildiklerimizi ortakla\u015ft\u0131rman\u0131n \u00f6tesine ge\u00e7meyi hedefliyorduk. Bug\u00fcn Yeni Medya Kullan\u0131m\u0131 At\u00f6lyesi’nin kat\u0131l\u0131mc\u0131lar\u0131yla birlikte nas\u0131l bir pratik i\u015f yapabilece\u011fimizi (heyecanla!) konu\u015fuyoruz.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

“Her haberci sosyal medya uzman\u0131 olmal\u0131d\u0131r.” iddias\u0131yla at\u00f6lyeye ba\u015flad\u0131k. Geleneksel medyan\u0131n yerini dijital (sosyal) medyaya b\u0131rakmas\u0131yla ilgili geli\u015fmeleri de\u011ferlendiriyoruz. “Sans\u00fcre kar\u015f\u0131 \u00e7\u0131k\u0131\u015f noktas\u0131 olarak g\u00f6rd\u00fc\u011f\u00fcm\u00fcz yurtta\u015f gazetecili\u011finin de baz\u0131 eksiklikleri olu\u015ftu. Etik, magazinel olmayan, t\u0131klanma say\u0131s\u0131n\u0131 baz almayan, yarat\u0131c\u0131 habercilik; dijital alanda haber edit\u00f6rl\u00fc\u011f\u00fcn\u00fcn temel ilkeleri olabilir.” “Haber kayna\u011f\u0131 olarak kulland\u0131\u011f\u0131m\u0131z sosyal medya kaynaklar\u0131nda haberin […]<\/p>\n","protected":false},"author":1,"featured_media":1209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,227],"tags":[],"yoast_head":"\nYeni Medya Kullan\u0131m\u0131 At\u00f6lyesi Raporu - Kent Enstit\u00fcleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kentenstituleri.org\/2018\/11\/18\/yeni-medya-kullanimi-atolyesi-raporu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yeni Medya Kullan\u0131m\u0131 At\u00f6lyesi Raporu - Kent Enstit\u00fcleri\" \/>\n<meta property=\"og:description\" content=\"“Her haberci sosyal medya uzman\u0131 olmal\u0131d\u0131r.” iddias\u0131yla at\u00f6lyeye ba\u015flad\u0131k. Geleneksel medyan\u0131n yerini dijital (sosyal) medyaya b\u0131rakmas\u0131yla ilgili geli\u015fmeleri de\u011ferlendiriyoruz. “Sans\u00fcre kar\u015f\u0131 \u00e7\u0131k\u0131\u015f noktas\u0131 olarak g\u00f6rd\u00fc\u011f\u00fcm\u00fcz yurtta\u015f gazetecili\u011finin de baz\u0131 eksiklikleri olu\u015ftu. 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